Research Methods:

The types of data sampling:
Quantitative: "The use of sampling techniques (such as consumer surveys) whose findings may be expressed numerically, and are amenable to mathematical manipulation enabling the researcher to estimate future events or data".
Qualitative: To generate ideas; "Data that approximate or characterize but does not measure the attributes, characteristics, properties etc; of a thing or phenomenon".
Ethnography or Netnography: "Detailed study or a graph to describe its behaviour, characteristics, cultural mores etc."

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